Silly Rabbit! Trix are for Kids, but What About Newspapers? 10 Surprising Facts from NAA

written by LLS • October 25, 2008 Leave a Comment 

So, you think only adults read the newspaper? Wrong! (You’re reading this right now, aren’t you?). Here are some interesting facts from the Newspaper Association of America in regard to teens and newspapers. It is in condensed form, shortened from the original form.

FACTS

• 45 Percent of Teens 12-14 Read a Newspaper in the Past Week.

• 60 Percent of Teens 15-17 Read a Newspaper in the Past Week.

• Most Popular Sections Read by Teens

- Comics 46%
- Sports 42%
- Entertainment 40%
- Advertising 33%
- Local News 30%
- Classified Ads 21%

• Teens who follow trends read the newspaper. 
54 percent of teens that consider text messaging to be “in” have read a newspaper in the past week. 57 percent of teens that consider sneaker to be “in” read a newspaper over the past week.

• Newspaper classified readership by teens jumps from 12 percent for teens 12-15 to 29 percent for teens 15-17 in the past 7 days.

• Older teens are more interested in newspaper advertising than younger teens; 31 percent for ages 12-15 and 35 percent for ages 15-17.

• Male teens are just barely bigger daily newspaper readers than females, 53 percent vs. 52 percent.

Full article by Mort Goldstrom at this link:
http://www.naa.org/Resources/Articles/Advertising-Tens-Teens.aspx

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